This highly successful text is characterized by its extremely user-friendly presentation of the core microeconomic and macroeconomic material that is appropriate for the one-term non-majors course. It is known for its lively and informative writing style, its emphasis on critical thinking and applications throughout, and its use of unique, highly motivational, student-oriented pedagogy. Rather than using an encyclopedic approach, this text focuses on the most basic tool in economics - supply and demand analysis - and applies it clearly to real-world economic issues.