This introduction to the basic concepts in human communication provides a theory-based overview of the communication studies discipline and helps students develop strategies for becoming better communicators. Substantially revised, the third edition focuses on communication research and theory from a social science perspective, and emphasizes communication in practice, both in everyday life and in the workplace. Fundamentals of Human Communication is not intended for courses in which the text is meant to support an extensive public speaking/performance component.

Product Description: When Professors Melvin L. and Margaret H. DeFleur of Boston University asked their foreign graduate students to conduct surveys of more than 1,300 teenagers in their 12 home countries, they expected to find distorted views of Americans...read more

Product Description: The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field...read more

Product Description: How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media...read more

Product Description: How have the media come to be organised the way they are? How do the media actually function? How does the flow of information from the media to audiences affect people, both individuals and collectively? Two prominent researchers in the field of mass communication explore these questions and much more in their successful text, which remains the most comprehensive resource available on the history and development of the different media...read more (view table of contents, read Amazon.com's description)

Product Description: This theory-based introduction to basic concepts in human communication provides coverage of new and innovative theories as well as the more traditional coverage of an introduction to communication course, giving students an understanding of the discipline and helping them develop strategies for becoming better communicators...read more (view table of contents, read Amazon.com's description)

Product Description: This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and explores critical similarities and differences between animal and human communication...read more

Product Description: This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

Product Description: Book by De Fleur, Melvin L., Larsen, Otto N.

Product Description: El presente texto, que se ha convertido ya en todo un clásico, es un excelente y actualizado manual que intenta relacionar las más importantes teorías sociológicas y psicológicas con los elementos propios de los medios de comunicación, identificando así los distintos modos en que los individuos y el conjunto de la sociedad dependen de la información para su supervivencia...read more