Theorizes that a president's successful election, administration, and legacy is largely due to effective image building, describing how presidents throughout history have written their own stories to maximize acceptance, in a social study that also examines the American public's susceptibility to storytelling. 30,000 first printing.

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Published to coincide with the fall 2000 elections, a lively, narrative history of American presidential campaigns is complemented by more than 250 full-color and black-and-white illustrations, including leaflets, cartoons, posters, campaign buttons, and other memorabilia and includes profiles of the candidates, a look at their individual campaigns and platforms, and more. 25,000 first printing. (view table of contents)