Product Description: This book was first published in 1966.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Product Description: In this book, Roy Church and Quentin Outram investigate the history of strike activity in the British coal mining industry, a byword for industrial militancy since the late nineteenth century. Strikes and Solidarity takes a multidisciplinary approach that blends quantitative and qualitative research methods to form a new explanation for the pattern of strike activity in the industry...read more (view table of contents, read Amazon.com's description)

Product Description: This monograph presents a methodology based on the concept of cash flow and produces, in tabular form, annual cash flow statements for a sample population of twenty companies in coal, iron and steel from their respective formation dates to 1914...read more

Product Description: In this book, Roy Church and Quentin Outram investigate the history of strike activity in the British coal mining industry, a byword for industrial militancy since the late nineteenth century. Strikes and Solidarity takes a multidisciplinary approach that blends quantitative and qualitative research methods to form a new explanation for the pattern of strike activity in the industry...read more (view table of contents, read Amazon.com's description)

This book is a concise and lucid review of the strengths and weaknesses of the British motor industry during the one hundred years since its foundation. Placing the industry firmly in a European context, the author first assesses its achievements before 1960, and then tests the various explanations that have been offered to explain its decline in the past thirty years. He examines the role of government, of the trade unions, of management and of the multinationals, all of which have been seen as major players in the industry's demise. (view table of contents)

Product Description: The Economic History Society, in association with Blackwell Publishers, announces the publication in eleven volumes of a new collection of seminal articles on the industrial revolutions worldwide. Each volume includes twenty to twenty-five articles representing the most influential writing on the subject, accompanied by editorial introductions surveying the main strands of intellectual advancement and the important conceptual advances that have characterized research on the topics under consideration...read more

Product Description: In the long run, the introduction of mineral fuel technology in the production of iron was critical to Britain's world leadership in coal and iron production and trade, as were the innovations in power transmission and transport originating in the coal industry...read more