Product Description: Product Assortment and Consumer Choice examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice...read more

Product Description: This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs...read more

Product Description: This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. It is written for a diverse audience. For business students, the strategic marketing analysis theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews...read more

Product Description: Mastering the Job Interview offers in-depth insights on how to develop a winning interview strategy. It outlines the basic interview principles, reveals the core skill set most recruiters seek, and identifies strategies you can use to master the job interview...read more

Product Description: Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Job Interview: The MBA Guide to Successful Business Interviews (2007 Edition) delivers a comprehensive overview of the key issues in MBA recruiting and offers in-depth insights on how to develop a winning interview strategy...read more

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.