Product Description: This book proposes a new theory (“proximization theory”) in the area of political/public legitimization discourse. Located at the intersection of Pragmatics, Cognitive Linguistics and critical approaches, the theory holds that legitimization of broadly consequential political/public policies, such as pre-emptive interventionist campaigns, is best accomplished by forced construals of virtual external threats encroaching upon the speaker and her audience’s home territory...read more

Product Description: How did the G. W. Bush administration manage to persuade Americans to go to war in Iraq in March 2003? How was this intervention, and the global campaign named as 'war-on-terror,' legitimised linguistically? This book shows that the best legitimisation effects in political discourse are accomplished through the use of 'proximization' a cognitive-rhetorical strategy that draws on the speaker s ability to present events as directly and increasingly affecting the addressee, usually in a negative or threatening way...read more

Product Description: A collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject...read more

Product Description: The aim of the present volume is to provide the reader with a specimen of the massive and multifaceted research in linguistic pragmatics, as pursued worldwide at the beginning of the 21st century. The book offers a selection of methodological, interpretative and descriptive papers which form a continuum governed by a group of controlling factors: first, the amount of novel theoretical ingredient, second, the degree of interdisciplinarity, and third, the range of application...read more

Product Description: The book presents an application of inductive and deductive research modes in an analysis of political discourse. The discussion is illustrated with text samples from inaugural addresses of US presidents and various speeches given by prominent NATO politicians...read more (view table of contents, read Amazon.com's description)