0132173964 / 9780132173964 Marketing Research and SPSS 18.0 Integrated Student Version Package   Package consists of:    0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0136027040 / 9780136027041 Marketing Research

Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook. Accompanys: 9780136027041

Product Description: A concise presentation of marketing research fundamentals.   Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals...read more

Product Description: For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS(R) Student Edition 12.0, whereas most other books offer only version 11...read more

For the undergraduate course in Marketing Research. This market-leading textbook returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. While traditional marketing research techniques have remained, online marketing research methods have bloomed. Online marketing research examples and applications have been infused throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry. A book cannot succeed on new features and topics alone. With every new edition, reviewers and adopters complement these authors for an approach that is innovative yet approachable and reliable. This text is written with the undergraduate student in mind. Exercises and cases have been checked for accuracy. Every book is packaged with SPSS-Student Edition on CD-ROM and SPSS material is integrated throughout the text.