Product Description: Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy...read more (view table of contents, read Amazon.com's description)

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Product Description: A study and assessment of the career of Frederic Le Play (1806-1882), now recognised as a founder of modern sociology. The main theme consists of a detailed and impartial analysis of Le Play's thoughts on the relationship between society and technology...read more

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Product Description: This work offers detailed technical information on the how the licensing of patents and the sale of patents function in an international context.

Product Description: The study of international business has become a major body of knowledge. "International Business Research" identifies and draws together the range of research conducted worldwide. The book analyzes the main topics in the field and is a comprehensive survey that is aimed at specialists, researchers, and students in international business and international marketing...read more

Product Description: Retaining the framework and chapter headings of the first edition, this revised text incorporates new country classifications which take account of changes in the EC and Eastern Europe. It reviews significant issues with which the international manager has to cope, including export licensing, investment, marketing, finance, organization and international corporate planning...read more