Product Description: When, in 1903, Robert Hunter, a social worker from Indiana, married the daughter of one of the richest men in America, the press took notice. When it was revealed that the young couple would forsake the luxuries of their Manhattan mansion to live in a slum neighborhood in order to serve the poor, this was front-page news...read more

Product Description: This practical guide demonstrates how to work with newspapers, magazines, radio and television to promote social programs and to shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the public's understanding of the helping profession, educated the community about social problems, and spread preventive messages...read more

Product Description: A practical handbook for people in the social services who want to communicate to the public through mass media. Whether an agency wants to be sure that the public knows about its services, or is trying to encourage people to help themselves, this book will show human service professionals how to get the message across -- through local or national newspapers, radio, or television...read more