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Product Description: International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience...read more
By Bothma (editor)

Paperback:

9780195991185 | 2 edition (Oxford Univ Pr, December 21, 2011), cover price $99.00 | About this edition: International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region.

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