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Denise Sevick Bortree has written 1 work(s)
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Ethical Practice of Social Media in Public Relations
cover image for 9780415727532
Product Description: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators...read more
By Denise Sevick Bortree (editor)
See complete details on each edition (1 edition listed)

Hardcover:

9780415727532 | Routledge, May 5, 2014, cover price $145.00 | About this edition: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets.

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