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John E. G. Bateson has written 7 work(s)
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Cover for 9780324319965 Cover for 9781285429786 Cover for 9781305644724 Cover for 9781337062534 Cover for 9781337062770 Cover for 9780030288920 Cover for 9789706862020 Cover for 9780030081477 Cover for 9780030225192 Cover for 9780030541643 Cover for 9780030986666 Cover for 9780030152177
cover image for 9781305644724

Hardcover:

9781285429786 | 5th edition (South-Western Pub, January 1, 2016), cover price $384.95
9781305644724 | 5 lslf edition (South-Western Pub, January 1, 2016), cover price $233.95
9780324319965 | 3 edition (South-Western Pub, December 13, 2005), cover price $329.95

cover image for 9781337062534
Product Description: Your students save money by purchasing this bundle which includes Services Marketing: Concepts, Strategies, & Cases, 5th Edition and access to their unique access code that will provide your students with seamless access to their LMS Integrated MindTap resources from within your campus Learning Management System...read more

Hardcover:

9781337062534 | 5 har/psc edition (South-Western Pub, January 1, 2016), cover price $396.95 | About this edition: Your students save money by purchasing this bundle which includes Services Marketing: Concepts, Strategies, & Cases, 5th Edition and access to their unique access code that will provide your students with seamless access to their LMS Integrated MindTap resources from within your campus Learning Management System.
9781337062770 | 5 lslf/psc edition (South-Western Pub, January 1, 2016), cover price $120.95 | About this edition: Students save money when purchasing bundled products.

cover image for 9780030288920
Product Description: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780030288920 | South-Western Pub, June 1, 2001, cover price $224.95 | About this edition: The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues.

cover image for 9789706862020
Product Description: El principal objetivo de los autores es que el lector tome conciencia sobre los problemas especificos que hay en todo tipo de servicio al cliente. La manera de exponer los temas permite flexibilidad al profesor para complementar la obra con materiales pro

Paperback:

9789706862020 | Cengage Learning Latin America, June 30, 2002, cover price $77.95 | About this edition: El principal objetivo de los autores es que el lector tome conciencia sobre los problemas especificos que hay en todo tipo de servicio al cliente.

cover image for 9780030225192
Product Description: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature. The balance of text and readings apparent in the fourth edition highlights the increased emphasis on services in the marketing field...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780030225192 | 4 sub edition (South-Western Pub, December 1, 1998), cover price $219.95 | About this edition: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
9780030986666 | 3rd edition (Harcourt College Pub, March 1, 1995), cover price $93.00 | also contains The Tiger Killers: The Marshes of Mount Liang
9780030541643 | 2nd edition (Harcourt School, January 1, 1992), cover price $59.85 | also contains Civil Rights Chronicle: Letters from the South | About this edition: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
9780030081477 | Harcourt School, January 1, 1989, cover price $55.20 | also contains The Garden of Claude Monet: The Four Seasons of Giverny | About this edition: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.

cover image for 9780030152177
Product Description: Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780030152177 | Dryden Pr, November 1, 1997, cover price $104.95 | also contains Ready-To-Use American History Activities for Grades 5-12: Lessons & Skillsheets from Pre-Columbus to the Space Age | About this edition: Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues.

displaying 1 to 7 | at end