A guide to business planning, suitable for students and entrepreneurs alike. It brings together the processes and procedures required to write a business plan. With an emphasis on practicality, it contains 20 assignments with several worksheets and examples from the business plans of successful entrepreneurs.

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Growing Your Business helps owner/managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authors’ knowledge and experience, which has successfully helped hundreds of owner/managers to grow and develop their businesses and themselves over the last twenty years. Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at the Cranfield School of Management, this book covers all industry sectors and includes high profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct. As well as being an ideal text for courses and modules in small business development and business growth at undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that enables any owner manager to develop their own growth strategy and take their business to the next level.

Product Description: Most people think accountants speak a foreign language. But here, financial statements, financial analysis and control, break-even analysis, profit improvement, securing the right type of funding, and buying and selling a business are all clearly explained and simplified...read more