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Gavin Barrett has written 4 work(s)
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Hardcover:
9781905536023 | Clarus Pr, January 22, 2008, cover price $63.00
Hardcover:
9781905536054 | Clarus Pr, December 14, 2006, cover price $140.00
Paperback:
9780077093464, titled "Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication" | McGraw-Hill, April 1, 2000, cover price $22.59 | also contains Mother Courage and Her Children
Product Description: To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future...read more
Hardcover:
9780077079000 | McGraw-Hill, October 1, 1995, cover price $24.95 | About this edition: To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing.
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