Product Description: This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries...read more

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!

Product Description: This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries...read more

Radio and television news are expanding everywhere, often at the expense of print media. Developments in global communications, in theory at least, have made the world smaller. An event anywhere can theoretically be reported anywhere else on radio within minutes; on television within hours. But theory and practice are often far apart. Broadcast news has become a global business, almost like the music industry, with its own "Top 10" and an inevitable streamlining of taste. A few major organizations control the newsflow. Syndicators guarantee that more and more of us get to see or hear the same stories. This is typified by the growth of independent or local news stations, and cable suppliers, competing mercilessly with the traditional giants of the news airwaves (the US Networks, the BBC and other Public Service Broadcasters, etc.). But does this development satisfy the democratic demands of enlightened society and of informed citizens? This book presents a catalogue of worries, but also some rays of hope. It looks in detail at news broadcasters on both sides of the Atlantic. It also covers the international broadcasting scene as well as third world countries and recent developments in Russia's glasnost. A major empirical study of what we get from broadcast news (taking the case of the USA, Britain and Sweden) is also presented. Models useful for understanding both the present and the future are suggested.

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in shaping and reflecting culture. It also shows that audience members are as much a part of the mass communication process as the media producers.

Product Description: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural...read more

Product Description: Use the Media Interactive CD to take chapter quizzes, view CNN custom video segments, reinforce topics with chapter summaries, review selected text images and figures, and complete Media Literacy Worksheets.

Product Description: This introduction to telecommunications recognizes that convergence (largely aided by digitalization and the Internet) will soon define all aspects of telecommunications. This text presents the impact convergence has had on the media industries of the past and will have on the future of media industries...read more (view table of contents, read Amazon.com's description)

Product Description: This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Baran, Stanley J., Massey, Kimbery B.