Product Description: This book provides a first-hand account of business analytics and its implementation, and an account of the brief theoretical framework underpinning each component of business analytics. The themes of the book include (1) learning the contours and boundaries of business analytics which are in scope; (2) understanding the organization design aspects of an analytical organization; (3) providing knowledge on the domain focus of developing business activities for financial impact in functional analysis; and (4) deriving a whole gamut of business use cases in a variety of situations to apply the techniques...read more