Knowledge of Asian business is dominated by conventional wisdom. This work reveals the things that you need to know about Asian business. It also includes a chapter on the booming Chinese consumer market, China's fast paced economy, India's emerging economy, outsourcing in India, corruption, and other key essentials for Asian insiders.
Product Description: Bestselling author Michael Backman here draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes. This will provide a valuable guide for anybody whose business takes them into Asia and will enable readers to get to grips with Asian business and understand how Asia really works...read more
9781403942371 | Palgrave Macmillan, September 17, 2005, cover price $80.00 | About this edition: Bestselling author Michael Backman here draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes.
Product Description: Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia...read more
9780230000278 | Expanded edition (Palgrave Macmillan, January 23, 2007), cover price $50.00 | About this edition: Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress.
Product Description: China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone developing business in Asia as Backman provides an essential map for Asia's future...read more