Results for Henry Assael

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Henry Assael has written 13 work(s)

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Consumer Behavior: A Strategic Approach

By Henry Assael

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Hardcover:

9780618222155 | South-Western Pub, July 28, 2003, cover price $343.95

Comportamiento Del Consumidor

Product Description: In today's business world, a better understanding of consumers' needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message...read more

By Henry Assael

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Paperback:

9789687529585 | 6 edition (South-Western Pub, November 1, 1999), cover price $119.95 | About this edition: In today's business world, a better understanding of consumers' needs is essential to drive marketing strategies.

Consumer Behavior and Marketing Action

This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications. (view table of contents)

By Henry Assael

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Hardcover:

9780538867702 | 6 sub edition (South-Western Pub, June 1, 1998), cover price $91.95

9780538844338 | South-Western Pub, January 1, 1995, cover price $244.95 | About this edition: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it?

9780534925529 | 4th edition (Pws Pub Co, February 1, 1992), cover price $71.95 | About this edition: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it?

Marketing

By Henry Assael

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Paperback:

9780030248115 | Harcourt College Pub, October 1, 1997, cover price $37.00

Marketing: Principles & Strategy

By Henry Assael

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Hardcover:

9780030767081 | 2 sub edition (Dryden Pr, January 1, 1993), cover price $73.95

Printers' Ink: Fifty Years, 1888-1938

By Henry Assael and C. Samuel Craig

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Hardcover:

9780824067267 | Taylor & Francis, January 1, 1986, cover price $88.00

Marketing Management: Strategy and Action

Product Description: This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.

By Henry Assael

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Hardcover:

9780534047887 | Kent Pub Co, February 1, 1985, cover price $55.95 | About this edition: This book should be of interest to students taking marketing courses at an intermediate level on degree, diploma and MBA programmes.

A Pioneer in Marketing: L.D.H. Weld

By Henry Assael (editor) and L. D. H. Weld

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Hardcover:

9780405111570 | Ayer Co Pub, December 1, 1978, cover price $58.95

Consumer Behavior

By Henry Assael (editor) and Lincoln H. Clark

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Hardcover:

9780405111662 | Ayer Co Pub, December 1, 1978, cover price $42.95

Early Development and Conceptualization of the Field of Marketing: An Original Anthology

By Henry Assael (editor)