Product Description: Little changes can make a big difference.  When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.  Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career...read more

Product Description: Little changes can make a big difference.  When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.  Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career...read more

Product Description: Sports

Shows buildings, homes, museums, additions, and renovations designed by the influential architectural firm

Looks at college buildings, performing arts centers, museums, townhouses, banks, office buildings, and low cost housing designed by the Liverpool-born architect and discusses influences on his work