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Personalisation in Mass Media Communication: British Online News Between Public and Private
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Bibliographic Detail
Publisher John Benjamins Pub Co
Publication date February 15, 2014
Pages 294
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9789027256454
ISBN-10 9027256454
Dimensions 0.75 by 6.50 by 9.50 in.
Weight 1.55 lbs.
Original list price $143.00
Summaries and Reviews
Amazon.com description: Product Description: It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.

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Hardcover
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from John Benjamins Pub Co (February 15, 2014)
9789027256454 | details & prices | 294 pages | 6.50 × 9.50 × 0.75 in. | 1.55 lbs | List price $143.00
About: It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago.

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