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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
John Benjamins Pub Co
Publication date
March 8, 2001
Pages
273
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9789027237125
ISBN-10
9027237123
Original list price
$165.00
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Together with its sister volume on Theoretical Cognitive Approaches, this volume explores the contribution which cognitive linguistics can make to the identification and analysis of overt and hidden ideologies. This volume shows that descriptive tools which cognitive linguistics developed for the analysis of language-in-use are highly efficient for the analysis of ideologies as well. Amongst them are the concept of grounding and the speakerâs deictic centre, iconographic reference, frames, cultural cognitive models as a subgroup of Idealized Cognitive Models, conceptual metaphors, root metaphors, frames as groups of metaphors, mental spaces, and conceptual blending.
The first section âPolitical metaphor and ideologyâ discusses topics such as Nazi Germany, discrimination of Afro-Americans, South Africaâs ârainbow nationâ, and the impeachment campaign against President Clinton. The second section, on cross-cultural âOthernessâ deals with cultural clashes such as those between the Basque symbolic world and the general European value systems; between the Islam and the West, determining its treatment of Iraq in the Gulf War; and between Hong Kong âOthernessâ and centuries of Western dominance. The third section deals with âMetaphors for institutional ideologiesâ and concentrates on the globalisation of the North and South American markets, on insults in (un)parliamentary debates, and on the Internet being for sale.
The first section âPolitical metaphor and ideologyâ discusses topics such as Nazi Germany, discrimination of Afro-Americans, South Africaâs ârainbow nationâ, and the impeachment campaign against President Clinton. The second section, on cross-cultural âOthernessâ deals with cultural clashes such as those between the Basque symbolic world and the general European value systems; between the Islam and the West, determining its treatment of Iraq in the Gulf War; and between Hong Kong âOthernessâ and centuries of Western dominance. The third section deals with âMetaphors for institutional ideologiesâ and concentrates on the globalisation of the North and South American markets, on insults in (un)parliamentary debates, and on the Internet being for sale.
Editions
Hardcover
The price comparison is for this edition
from John Benjamins Pub Co (March 8, 2001)
9789027237125 | details & prices | 273 pages | List price $165.00
About: Together with its sister volume on Theoretical Cognitive Approaches, this volume explores the contribution which cognitive linguistics can make to the identification and analysis of overt and hidden ideologies.
About: Together with its sister volume on Theoretical Cognitive Approaches, this volume explores the contribution which cognitive linguistics can make to the identification and analysis of overt and hidden ideologies.
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