Amazon.com description: Product Description: If the new cultural sociology is to gain firm grounds, it should rediscover the classic studies on cultural dynamics and cultural systems. This book contributes to a better understanding of Florian Znaniecki as an eminent culturologist and the lasting relevance of his theory of cultural becoming. Znaniecki opted for a humanistic approach that he called culturalism. Culturalism, founded on the principle of the humanistic coefficient, is applied also to the cultural person. The concept of social values makes this cultural approach an original one. The cultural logic and cultural ethos of Znaniecki’s thought is inherent in the very principle of a creative evolution of culture, augmenting his vision of a new civilization of the future and a world culture society.