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Useful manual for managers of strategy management projects.
Presents and illustrates methods and tools of strategic planning.
The approach explained contains detailed recommendations and examples.
Previous edition has sold 900 copies world wide since its release in 2002.
About: A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
About: Useful manual for managers of strategy management projects.
About: Useful manual for managers of strategy management projects.
About: A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources.
About: A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources.
About: A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".
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