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Webkdd 2002 - Mining Web Data for Discovering Usage Patterns and Profiles: 4th International Workshop Edmonton, Canada, July 23, 2002
By
Jaideep Srviastava (editor),
Brij Masand (editor),
Osmar R. Zaiane (editor) and
Myra Spiliopoulou (editor)
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Bibliographic Detail
Publisher
Springer Verlag
Publication date
December 1, 2003
Pages
179
Binding
Paperback
Edition
Revised
Book category
Adult Non-Fiction
ISBN-13
9783540203049
ISBN-10
3540203044
Dimensions
0.50 by 6 by 9 in.
Weight
0.66 lbs.
Original list price
$89.99
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: 1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions. Web usage mining in particular, a relatively young discipline, investigates methodologies and techniques that - dress the unique challenges of discovering insights from Web usage data, aiming toevaluateWebusability,understandtheinterestsandexpectationsofusersand assess the e?ectiveness of content delivery. The maturing and expanding Web presents a key driving force in the rapid growth of electronic commerce and a new channel for content providers. Customized o?ers and content, made possible by discovered knowledge about the customer, are fundamental for the establi- ment of viable e-commerce solutions and sustained and e?ective content delivery in noncommercial domains. Rich Web logs provide companies with data about their online visitors and prospective customers, allowing microsegmentation and personalized interactions. While Web mining as a domain is several years old, the challenges that characterize data analysis in this area continue to be formidable. Though p- processing data routinely takes up a major part of the e?ort in data mining, Web usage data presents further challenges based on the di?culties of assigning data streams to unique users and tracking them over time. New innovations are required to reliably reconstruct sessions, to ascertain similarity and di?erences between sessions, and to be able to segment online users into relevant groups.
Editions
Paperback
The price comparison is for this edition
Revised edition from Springer Verlag (December 1, 2003)
9783540203049 | details & prices | 179 pages | 6.00 × 9.00 × 0.50 in. | 0.66 lbs | List price $89.99
About: 1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions.
About: 1 WorkshopTheme Data mining as a discipline aims to relate the analysis of large amounts of user data to shed light on key business questions.
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