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Social Media and Emerging Economies: Technological, Cultural and Economic Implications
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Bibliographic Detail
Publisher Springer Verlag
Publication date November 5, 2013
Pages 120
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9783319024899
ISBN-10 3319024892
Dimensions 0.25 by 6 by 9 in.
Weight 0.40 lbs.
Published in Europe
Original list price $54.99
Summaries and Reviews
Amazon.com description: Product Description: How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e. greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

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Paperback
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With Manlio Del Giudice, Maria Rosaria Della Peruta | from Springer Verlag (November 5, 2013)
9783319024899 | details & prices | 120 pages | 6.00 × 9.00 × 0.25 in. | 0.40 lbs | List price $54.99
About: How have social media in emerging economies evolved differently from the rest of the world?

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