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Enterprise Content Strategy: A Project Guide
By
Kevin Nichols and
Ann Rockley
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Bibliographic Detail
Publisher
XML Press
Publication date
January 2, 2015
Pages
160
Binding
Paperback
ISBN-13
9781937434441
ISBN-10
1937434443
Dimensions
0.34 by 5.51 by 8.50 in.
Weight
0.42 lbs.
Original list price
$24.95
Amazon.com says people who bought this book also bought:
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word | Intelligent Content: A Primer | Content Audits and Inventories: A Handbook | The Language of Content Strategy | Content Strategy for the Web | Managing Enterprise Content | The Content Strategist's Toolkit
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word | Intelligent Content: A Primer | Content Audits and Inventories: A Handbook | The Language of Content Strategy | Content Strategy for the Web | Managing Enterprise Content | The Content Strategist's Toolkit
Summaries and Reviews
Amazon.com description: Product Description: Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
About the Author
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
About the Author
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
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