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Content Strategy for the Web
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Bibliographic Detail
Publisher New Riders Pub
Publication date February 10, 2012
Pages 197
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780321808301
ISBN-10 0321808304
Dimensions 0.50 by 7.25 by 9 in.
Weight 1.05 lbs.
Original list price $34.99
Summaries and Reviews
Amazon.com description: Product Description:

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Editions
Paperback
Book cover for 9780321620064 Book cover for 9780321808301
 
The price comparison is for this edition
With Melissa Rach, Sarah Cancilla (other contributor) | 2 edition from New Riders Pub (February 10, 2012)
9780321808301 | details & prices | 197 pages | 7.25 × 9.00 × 0.50 in. | 1.05 lbs | List price $34.99
About: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.
1 edition from New Riders Pub (August 17, 2009)
9780321620064 | details & prices | 181 pages | 7.00 × 9.00 × 0.50 in. | 0.68 lbs | List price $29.99
About: If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online.

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