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Very few businesses have gone out of business as a result of too much business. Dr. Revenue has written over 400 Marketing and Sales plans for mid-sixe and smaller companies. Profit Rx provides a proven system for getting a high quality written Marketing and Sales plan completed and put in use quickly and cost effectively. This is a book to be used by management teams. Every member of the team needs a copy. Profit Rx makes it simple. It supplies the structure. It provides organization in the form of agendas for 9 meetings. And Profit Rx includes hundreds of real business examples. Dr. Revenue names names and provides data. This book is to be used, not just read.
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