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Management, Marketing, and the Competitive Process
By Peter E. Earl (editor)
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Bibliographic Detail
Publisher Edward Elgar Pub
Publication date December 1, 1996
Pages 395
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781858984964
ISBN-10 1858984963
Dimensions 1.25 by 6.75 by 9.75 in.
Weight 1.60 lbs.
Published in Great Britain
Original list price $168.00
Summaries and Reviews
Amazon.com description: Product Description: This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm. Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations. Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.

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Hardcover
Book cover for 9781858984964
 
The price comparison is for this edition
from Edward Elgar Pub (December 1, 1996)
9781858984964 | details & prices | 395 pages | 6.75 × 9.75 × 1.25 in. | 1.60 lbs | List price $168.00
About: This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research.

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