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How To Win Campaigns: 100 Steps To Success
By
Chris Rose
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Bibliographic Detail
Publisher
Earthscan / James & James
Publication date
May 30, 2005
Pages
231
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781853839627
ISBN-10
1853839620
Dimensions
1 by 5.50 by 8.25 in.
Weight
0.72 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$32.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: * The essential one-stop, how-to guide for PR and communication specialists
* For business and non-profit sectors
* Start, conduct and win campaigns on any issue in any context
* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations
* Presents 100 key actionable steps to campaigning and shows what works and what doesn't work
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
Applicable to any issue, the book's 100 key steps and tools provide models of motivation, analysis, and communication structure.
Content includes: how to begin a campaign; motivating people; research and development, including issue mapping; planning using the campaign planning star; organizing communications including visual language; constructing campaign propositions; insight into news media; how to keep a campaign going; how to use old and new media and what to do and what not to do.
The final chapter reviews the bigger picture, including why campaigns need brands, and examines how campaigns became a form of politics and provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
* For business and non-profit sectors
* Start, conduct and win campaigns on any issue in any context
* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations
* Presents 100 key actionable steps to campaigning and shows what works and what doesn't work
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
Applicable to any issue, the book's 100 key steps and tools provide models of motivation, analysis, and communication structure.
Content includes: how to begin a campaign; motivating people; research and development, including issue mapping; planning using the campaign planning star; organizing communications including visual language; constructing campaign propositions; insight into news media; how to keep a campaign going; how to use old and new media and what to do and what not to do.
The final chapter reviews the bigger picture, including why campaigns need brands, and examines how campaigns became a form of politics and provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Editions
Hardcover
from Routledge (May 30, 2005)
9781853839610 | details & prices | 231 pages | 6.00 × 8.50 × 1.00 in. | 0.98 lbs | List price $125.00
About: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
About: Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
Paperback
The price comparison is for this edition
from Earthscan / James & James (May 30, 2005)
9781853839627 | details & prices | 231 pages | 5.50 × 8.25 × 1.00 in. | 0.72 lbs | List price $32.00
About: * The essential one-stop, how-to guide for PR and communication specialists* For business and non-profit sectors * Start, conduct and win campaigns on any issue in any context* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations* Presents 100 key actionable steps to campaigning and shows what works and what doesn't workWritten for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
About: * The essential one-stop, how-to guide for PR and communication specialists* For business and non-profit sectors * Start, conduct and win campaigns on any issue in any context* Written by campaign master Chris Rose, and distilled from his twenty years of experience directing and running campaigns for Greenpeace, Friends of the Earth, WWF International and other major organizations* Presents 100 key actionable steps to campaigning and shows what works and what doesn't workWritten for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics.
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