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Masters of the Word: How Media Shaped History
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Bibliographic Detail
Publisher
Atlantic Books
Publication date
January 2, 2014
Pages
432
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781782390039
ISBN-10
1782390030
Published in
Great Britain
Original list price
$25.35
Amazon.com says people who bought this book also bought:
Deep Risk: How History Informs Portfolio Design (Investing For Adults) (Volume 3) | Skating Where the Puck Was: The Correlation Game in a Flat World (Investing for Adults) | Rational Expectations: Asset Allocation for Investing Adults (Investing for Adults) (Volume 4) | How to Think About Money | The Four Pillars of Investing | The Investor's Manifesto | The Birth of Plenty | A Splendid Exchange | The Ages of the Investor
Deep Risk: How History Informs Portfolio Design (Investing For Adults) (Volume 3) | Skating Where the Puck Was: The Correlation Game in a Flat World (Investing for Adults) | Rational Expectations: Asset Allocation for Investing Adults (Investing for Adults) (Volume 4) | How to Think About Money | The Four Pillars of Investing | The Investor's Manifesto | The Birth of Plenty | A Splendid Exchange | The Ages of the Investor
Summaries and Reviews
Amazon.com description: Product Description:
In his new book, William J. Bernstein, the celebrated author of A Splendid Exchange, chronicles the history of media, starting with the origin of writing thousands of years ago in Mesopotamia. The revolutionary tool gave rise to the world’s ancient empires. And when Phoenician traders took their alphabet to Greece, literacy’s first boom led to the birth of drama and democracy.
But it’s not just new communication technologies that have changed the world—it’s access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg’s printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power in the hands of those who ran radio and TV stations, large newspapers, and then, totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before. An utterly captivating, enlightening book, Masters of the Word will change the way you look at technology, human history, and power.
But it’s not just new communication technologies that have changed the world—it’s access to them. Vernacular bibles gave rise to religious dissent, but it was only when the combination of cheaper paper and Gutenberg’s printing press drove down the cost of books by 97 percent that the fuse of Reformation was lit. The Industrial Revolution allowed information to move faster and farther than ever before, though it concentrated power in the hands of those who ran radio and TV stations, large newspapers, and then, totalitarian governments. With the twenty-first century boom of the mobile Internet, control of media has again spread, and the world is both more connected and freer than ever before. An utterly captivating, enlightening book, Masters of the Word will change the way you look at technology, human history, and power.
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