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7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone
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Bibliographic Detail
Publisher Career Pr Inc
Publication date September 19, 2016
Pages 224
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781632650603
ISBN-10 1632650606
Dimensions 0 by 6 by 9 in.
Original list price $16.99
Summaries and Reviews
Amazon.com description: Product Description: 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Whether your goal is to persuade one person―a husband, child, or boss―or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
  • Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don’t know why they do what they do.
  • Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
  • Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
  • Transform your candidate, service, or product into the one people want by utilizing what psychologists call the “fundamental attribution error.”

  • Editions
    Paperback
    Book cover for 9781632650603
     
    The price comparison is for this edition
    from Career Pr Inc (September 19, 2016)
    9781632650603 | details & prices | 224 pages | List price $16.99
    About: 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion.
    CD/Spoken Word
    Book cover for 9781522649830
     
    Unabridged edition from Brilliance Audio (September 19, 2016)
    9781522649830 | details & prices | 5.00 × 5.50 × 0.38 in. | List price $19.99
    About: 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion.
    Mp3 una edition from Brilliance Audio (September 19, 2016)
    9781522649854 | details & prices | 5.25 × 6.75 × 0.50 in. | List price $14.99

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