Amazon.com description: Product Description: FACEBOOK MARKETING IS HOT. GET BRAND NEW CUSTOMERS AND FACEBOOK FANS FROM SOCIAL MEDIA ADVERTISING TODAY
 
Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably.

You'll discover how to pinpoint your mostprofitable audiences--then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life.
 
Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You'll see how to gain dramatically on your investment--inclicks, customers, and profits.

In this easy Facebook guide, discover how to:

-Build your business on Facebook
-Create a campaign and find new customers in minutes
-Get local customers to visit your store or event
-Gain expertise on Social Media Advertising, so you generate sales leads on demand
-Profile your audience using Facebook Graph Search and Ad Manager
-Create the perfect bidding strategy for your objectives and budget
-Hyper-target your audience with segment-specific ads
-Track and follow leads and customers
-Achieve measurable profits while you inform and entertain your fans
-Avoid ad fatigue with the perfect Newsfeed Ad