Amazon.com description: Product Description: For any business, marketing creates its lifeblood - sales - but it is often neglected, perhaps due to lack of ideas, internal skills or the funds to outsource. This practical book explodes the myth that marketing your business costs a fortune or requires expert skills. There is a bit of theory which covers the resources needed, promotion, communications, working with PR/advertising agencies, structuring a sound marketing plan, and attending trade shows and seminars. The practical section demonstrates clearly how you can easily perform day-to-day marketing activities including writing and distributing press releases, newsletters and case studies, designing, promoting and adding e-commerce to your website, and producing DVD, VHS, CD-ROM and web multimedia content. The book is accompanied by an excellent CD-ROM with a great range of freeware, shareware and trialware applications including anti-virus, desktop publishing, email distribution, PDF creation, web design, web analysis and many, many more that you can use freely to enhance your marketing.