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The Culting of Brands: When Customers Become True Believers
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Bibliographic Detail
Publisher
Portfolio
Publication date
June 1, 2004
Pages
230
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781591840275
ISBN-10
1591840279
Dimensions
1 by 6.50 by 8.25 in.
Availability§
Out of Print
Original list price
$24.95
§As reported by publisher
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Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers | Rich Habits | Peak | The Power of Cult Branding | How Brands Grow | Happy Money | The Effective Executive | Contagious
Summaries and Reviews
Summary
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.
Editions
Hardcover
The price comparison is for this edition
from Portfolio (June 1, 2004)
9781591840275 | details & prices | 230 pages | 6.50 × 8.25 × 1.00 in. | 0.98 lbs | List price $24.95
About: An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees.
About: An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees.
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