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What Clients Love: A Field Guide to Growing Your Business
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Jump down to see edition details for: Hardcover | Paperback | Miscellaneous | CD/Spoken Word | Cassette/Spoken Word
Bibliographic Detail
Publisher
Hachette Audio
Publication date
January 1, 2003
Binding
CD/Spoken Word
Edition
Abridged
Book category
Adult Non-Fiction
ISBN-13
9781586214517
ISBN-10
1586214519
Dimensions
0.75 by 5 by 5.75 in.
Weight
0.25 lbs.
Availability§
Out of Print
Original list price
$24.98
Other format details
audio
§As reported by publisher
Summaries and Reviews
Summary
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
Amazon.com description: Product Description: Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan. In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert. Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact.
Editions
Hardcover
from Grand Central Pub (January 2, 2003)
9780446527552 | details & prices | 256 pages | 5.25 × 7.75 × 1.25 in. | 0.75 lbs | List price $21.95
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
Paperback
With Harry Beckwith |
Reprint edition from Business Plus (June 10, 2010)
9780446556026 | details & prices | 282 pages | 5.00 × 7.50 × 1.00 in. | 0.50 lbs | List price $15.99
About: Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics.
About: Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics.
Miscellaneous
With Harry Beckwith |
from Grand Central Pub (January 2, 2003)
9780759597723 | details & prices | List price $9.99
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
With Harry Beckwith |
from Grand Central Pub (January 2, 2003)
9780759527348 | details & prices | List price $9.99
CD/Spoken Word
The price comparison is for this edition
Abridged edition from Hachette Audio (January 1, 2003)
9781586214517 | details & prices | 5.00 × 5.75 × 0.75 in. | 0.25 lbs | List price $24.98
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
Cassette/Spoken Word
Abridged edition from Hachette Audio (December 1, 2002)
9781586214128 | details & prices | 4.25 × 6.75 × 0.75 in. | 0.20 lbs | List price $18.98
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
About: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
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