Amazon.com description: Product Description: Reforming schools in an information-based society has made communication an even more crucial skill for district and school administrators. Although communication has been identified as an essential area of practice, it has largely been ignored in the study of school administration. In Effective Communication for School Administrators: A Necessity in an Information Age, Kowalski, Petersen, and Fusarelli blend research, theory, and practice as they examine the critical nature of communication in contemporary practice for administrators. Divided into two parts, this book examines relationships among communication, public relations, and school reform and addresses effective communicative behavior in learning organization, democratic leadership, organizational networks, conflict, positive relationships, and site-based management. Effective Communication for School Administrators is truly a unique text for education professionals and school administrators, as well as those wishing to communicate more successfully.