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Bibliographic Detail
Publisher
Harvard Business School Pr
Publication date
August 1, 1999
Pages
204
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781578511440
ISBN-10
1578511445
Dimensions
0.75 by 5.50 by 8.25 in.
Weight
0.60 lbs.
Availability§
Out of Print
Original list price
$22.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Harvard Business Review on Managing the Value Chain | Harvard Business Review on Effective Communication
Harvard Business Review on Managing the Value Chain | Harvard Business Review on Effective Communication
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description:
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. Articles include: Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; How Do You Grow a Premium Brand? by Regina Fazio Maruca; Should You Take Your Brand to Where the Action Is? by David A. Aaker; Extend Profits, Not Product Lines by John A. Quelch and David Kenny; The Logic of Product-Line Extensions, Perspectives from the Editors; Can This Brand Be Saved by Regina Fazio Maruca; and Your Brand's Best Strategy by Vijay Vishwanath and Jonathan Mark. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
Editions
Paperback
The price comparison is for this edition
from Harvard Business School Pr (August 1, 1999)
9781578511440 | details & prices | 204 pages | 5.50 × 8.25 × 0.75 in. | 0.60 lbs | List price $22.00
About: With the increasing globalization of brands, effective brand management in differentiating products has become even more essential.
About: With the increasing globalization of brands, effective brand management in differentiating products has become even more essential.
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