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Polling and the Public: What Every Citizen Should Know
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Bibliographic Detail
Publisher Cq Pr
Publication date February 1, 1998
Binding Paperback
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9781568024004
ISBN-10 1568024002
Availability§ Out of Print
Original list price $23.95
§As reported by publisher
Summaries and Reviews description: Product Description: How can a public opinion poll of only 1,500 Americans accurately represent the entire population? Asher demystifies this and other polling issues with clear descriptions, colorful anecdotes, and such up-to-date examples as polls concerning doctor-assisted suicide and NATO expansion. He explains how the wording and ordering of the survey questions, and the interviewer's techniques profoundly affect the response the pollster gets.Public opinion polls are pervasive, influencing discourse and decision-making on practically every issue of public life. Yet they are poorly understood and often misused. Asher explores how polls are constructed, conducted, and interpreted - and what role they have in influencing the very attitudes they measure. He discusses the use of polls in campaign politics and media coverage of public opinion, and he guides readers to make their own judgments.

Book cover for 9780871877550 Book cover for 9781506352428 Book cover for 9781568024004 Book cover for 9781604266061
9 edition from Cq Pr (August 23, 2016)
9781506352428 | details & prices | 336 pages | List price $44.00
About: Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation.
8 edition from Cq Pr (April 15, 2011)
9781604266061 | details & prices | 298 pages | 6.50 × 9.50 × 0.75 in. | 0.90 lbs | List price $48.00
About: Asher provides a valuable and accessible resource for students and citizens to critically assess and interpret polling results in order to better understand the use (and misuse) of polls for determining public opinion.
The price comparison is for this edition
4th edition from Cq Pr (February 1, 1998)
9781568024004 | details & prices | List price $23.95
About: How can a public opinion poll of only 1,500 Americans accurately represent the entire population?
3rd edition from Cq Pr (March 1, 1995)
9780871877550 | details & prices | 6.25 × 9.25 × 0.50 in. | 0.65 lbs | List price $23.95
About: Uses personal anecdotes, cartoons, and quotations to explain polling methods, factors affecting poll results, and techniques used to manipulate public opinion

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