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The Man Everybody Knew: Bruce Barton And the Making of Modern America
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Bibliographic Detail
Publisher
Ivan R Dee
Publication date
September 30, 2005
Pages
320
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781566636636
ISBN-10
1566636639
Dimensions
1 by 6 by 9 in.
Weight
1.30 lbs.
Original list price
$27.50
Amazon.com says people who bought this book also bought:
The Man Nobody Knows
The Man Nobody Knows
Summaries and Reviews
Amazon.com description: Product Description: Everyone knew him then: Bruce Barton was a cultural icon. Two-thirds of American history textbooks today cite him to illustrate the 1920s adoration of the business mentality that then dominated American culture. Historians quote from his enormous best-seller, The Man Nobody Knows, in which Barton called Jesus the "founder of modern business" who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." But few know Bruce Barton now: he is the most famous twentieth-century American not to rate a biography. Richard M. Fried's compelling new study captures the full dimensions of Barton's varied and fascinating life. More than a popularizer of the entrepreneurial Jesus, he was a prolific writerâof novels, magazine articles, interviews with the mighty, pithy editorials of uplift. He edited a weekly magazine that anticipated the format of Life. Most famously, he co-founded the advertising agency that became Batten, Barton, Durstine and Osborn and grew to symbolize "Madison Avenue." He made GM and GE household initials. Barton's religious writings, especially The Man Nobody Knows, epitomized modernist religious thought in the twentiesâat one point he had two religious books on the best-seller list. As a political spin merchant, he advanced the careers of Calvin Coolidge and Herbert Hoover; his agency scripted later campaigns for Republicans, notably Dwight Eisenhower. Barton himself was twice elected to Congress, ran for the U.S. Senate in 1940, and that year lent his name to FDR's famous mocking litany, "Martin, Barton, and Fish." In Richard M. Fried's illuminating biography, Barton comes to life as a man who often initiated, sometimes followed, and occasionally fought the social and political trends of his timesâbut always defined their essential qualities. He can truly be called a key figure in a large territory of the American mind. With 8 pages of black-and-white photographs.
Editions
Hardcover
The price comparison is for this edition
from Ivan R Dee (September 30, 2005)
9781566636636 | details & prices | 320 pages | 6.00 × 9.00 × 1.00 in. | 1.30 lbs | List price $27.50
About: Everyone knew him then: Bruce Barton was a cultural icon.
About: Everyone knew him then: Bruce Barton was a cultural icon.
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