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Think More Analogue, Be More Digital: How a Little More Analogue Thinking Can Result in Better Digital Strategy and Marketing Communications.
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Bibliographic Detail
Publisher
Createspace Independent Pub
Publication date
March 2, 2015
Pages
136
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781508698173
ISBN-10
1508698171
Dimensions
0.31 by 6 by 9 in.
Original list price
$10.40
Summaries and Reviews
Amazon.com description: Product Description: The behaviour of todayâs consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.
Editions
Paperback
The price comparison is for this edition
from Createspace Independent Pub (March 2, 2015)
9781508698173 | details & prices | 136 pages | 6.00 × 9.00 × 0.31 in. | List price $10.40
About: The behaviour of todayâs consumer has changed beyond all recognition due to digital technology and media.
About: The behaviour of todayâs consumer has changed beyond all recognition due to digital technology and media.
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