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Portfolio Building Activities in Social Media: Exercises in Strategic Communication | Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution | Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter | The Law of Journalism and Mass Communication (Sixth Edition) | Jab, Jab, Jab, Right Hook | Advertising and Public Relations Research | AUDIENCE
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication―from PR, advertising, and marketing, to non-profit advocacy―gives you a broad base of knowledge that will serve you wherever your career may lead.
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