Amazon.com description: Product Description: On Top is a book about tools, principles, and ideas that can dramatically increase the quality of your work, improve your productivity, and show you new possibilities that can only be accessed through technology. This short book is packed with practical advice on how to use a wide range of low-cost tools to build a brand from scratch and how to acquire basic knowledge to give you a competitive advantage in the digital age. It’s a guide for non-technical people who want to play with online tools and bring ideas to life without spending huge amounts of money. This is for the creative mind that knows how to make things happen, but hasn’t managed to launch or create a blog, website, business, video, or art project.