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Captivology: The Science of Capturing People's Attention
By Ben Parr and Lloyd James (narrator)
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Jump down to see edition details for: Hardcover | Paperback | CD/Spoken Word
Bibliographic Detail
Publisher Blackstone Audio Inc
Publication date March 10, 2015
Binding CD/Spoken Word
Edition Unabridged
Book category Adult Non-Fiction
ISBN-13 9781481533591
ISBN-10 1481533592
Dimensions 0.75 by 5.25 by 5.75 in.
Weight 0.40 lbs.
Original list price $34.99
Other format details audio
Summaries and Reviews
Amazon.com description: Product Description:
[Read by Lloyd James]

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent - putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people and not others, and presents seven captivation triggers - techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more - who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multimillion dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.



Editions
Hardcover
Book cover for 9780062324191
 
from Harperone (March 3, 2015)
9780062324191 | details & prices | 250 pages | 6.50 × 9.50 × 0.75 in. | 0.90 lbs | List price $27.99
About: LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE.
Paperback
Book cover for 9780062414885
 
Reprint edition from Harperone (October 18, 2016)
9780062414885 | details & prices | List price $16.99
About: NA
CD/Spoken Word
Book cover for 9781481533591
 
The price comparison is for this edition
With Lloyd James (other contributor) | Unabridged edition from Blackstone Audio Inc (March 10, 2015)
9781481533591 | details & prices | 5.25 × 5.75 × 0.75 in. | 0.40 lbs | List price $34.99
About: [Read by Lloyd James] The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

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