Amazon.com description: Product Description: How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide introduces listeners to the persuasion equation-- a powerful combination of factors proven to speed agreement. Listeners will learn how to use language strategically, perfect the persuasion process, and so much more. From crafting compelling emails to convincing a colleague to nail the big presentation, Persuasion Equation is your personal recipe for success.