An indispensible guide for beginners, this book features guidelines for do's and don'ts, suggestions for crafting a distinctive style, and 100 different exercises. Topics covered include choosing a subject for a feature article, writing a satisfying short story ending, how to read poetry, organizing material for creative non-fiction, injecting one's personality into travel writing, how to make a blog stand out, deciding on an age group for children's writing, the structure of a novel, challenges of dialogue, how to market a play, writing collaboratively for television, agents and publishers, and more.