Amazon.com description: Product Description: If you are serious about weight training, you have probably experienced the ''plateau phenomenon.'' You train harder, you consume extra protein in your diet, but you just don't get the strength and power gains that you want. For the last ten years sports nutrition has focused on what to eat. The latest research from leading sports science labs now shows that when you eat may be even more important. Nutrient Timing adds the missing dimension to sports nutrition, the dimension of time. By timing specific nutrition to your muscle's 24-hour growth cycle, you can activate your body's natural anabolic agents to increase muscle growth and gain greater muscle mass than you ever thought possible. Nutrient Timing is the biggest advance in sports nutrition in over a decade.