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By
Tom Hayes
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Bibliographic Detail
Publisher
Createspace Independent Pub
Publication date
November 7, 2008
Pages
352
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781439204153
ISBN-10
1439204152
Original list price
$19.99
Summaries and Reviews
Amazon.com description: Product Description: Maverick Marketing ⦠Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and âmaverickâ marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of âmaverickâ strategies and tactics. Hayesâs Maverick Marketing begins with the premise that larger marketers in todayâs Wild West of New Marketing can no longer leave âmaverickâ activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a âmust readâ for every marketer and a âmust haveâ reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says â... truly entertaining and dead on the mark for laser targeting todayâs âIâm-in-chargeâ consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication â¦â
Editions
Paperback
The price comparison is for this edition
from Createspace Independent Pub (November 7, 2008)
9781439204153 | details & prices | 352 pages | List price $19.99
About: Maverick Marketing ⦠Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and âmaverickâ marketing culture that drives many innovations companies.
About: Maverick Marketing ⦠Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and âmaverickâ marketing culture that drives many innovations companies.
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