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By
Marifran Mattson and
Chervin Lam
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Peter Lang Pub Inc
Publication date
November 23, 2015
Pages
189
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781433124235
ISBN-10
1433124238
Dimensions
0.75 by 6 by 8.75 in.
Weight
0.85 lbs.
Original list price
$89.95
Amazon.com says people who bought this book also bought:
Human Resource Management | Annual Editions Business Ethics 13 / 14 | Business Ethics | The Patient Will See You Now | Managerial Economics | Principles of Health Interoperability HL7 and SNOMED | The Creative Destruction of Medicine
Human Resource Management | Annual Editions Business Ethics 13 / 14 | Business Ethics | The Patient Will See You Now | Managerial Economics | Principles of Health Interoperability HL7 and SNOMED | The Creative Destruction of Medicine
Summaries and Reviews
Amazon.com description: Product Description: There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities. Engagement on behalf of individual and community health is the basis of health advocacy - the attempted effort to change health policies so that better health outcomes may result.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue â from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
The Health Communication Advocacy Model is provided as a framework for exploring these issues. The model emphasizes the message design process, particularly in the tailoring of messages to address the needs of target audiences. However, consideration of important health advocacy concepts also is provided, including how to organize an advocacy team, approaches to formative research, research-based strategies for crafting effective health advocacy messages, and recommendations for what to do when an advocacy campaign is ending. This framework is designed for users to execute an advocacy effort for any health issue â from obesity, to cancer and smoking - in an efficient and effective manner.
Ultimately, readers will learn how to lead a successful advocacy campaign and accomplish their desired advocacy goals.
Editions
Hardcover
The price comparison is for this edition
With Marifran Mattson |
from Peter Lang Pub Inc (November 23, 2015)
9781433124235 | details & prices | 189 pages | 6.00 × 8.75 × 0.75 in. | 0.85 lbs | List price $89.95
About: There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities.
About: There is growing emphasis in Health Communication on the study of communication processes that aim to change systems, policies, beliefs, attitudes, and/or behaviors for the betterment of the health of individuals and communities.
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