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Publishers, Readers, and Digital Engagement
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Bibliographic Detail
Publisher Palgrave Macmillan
Publication date July 9, 2016
Pages 232
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781137514455
ISBN-10 1137514450
Dimensions 0 by 5.83 by 8.27 in.
Published in Great Britain
Original list price $95.00
Summaries and Reviews
Amazon.com description: Product Description: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.

Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. 

This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects ― all virtually free-of-charge.


Editions
Hardcover
Book cover for 9781137514455
 
The price comparison is for this edition
from Palgrave Macmillan (July 9, 2016)
9781137514455 | details & prices | 232 pages | List price $95.00
About: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.
Paperback
from Palgrave Macmillan (April 26, 2016)
9781349703081 | details & prices | 206 pages | List price $95.00
About: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.

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